Facebook Bans Birdwatching Ad for Referring to ‘Juvenile Boobies’




An ad for birdwatching from Australia’s Christmas Island appears have run afoul of Facebook’s rules

The social network banned a cheeky ad for its Bird ‘n’ Nature Week that referred to “boobies,” a double entendre that ostensibly refers to birds known by that name. However, the ads may have pushed things too far by with a call for “Some gorgeous shots here of some juvenile boobies,” combined with images of a brown booby, a red-footed booby, brown booby and an Abbott’s booby.

According to Travel Daily News, the copy “breached Facebook’s Ad guidelines by ‘addressing the age, gender or sexual orientation of users on Facebook.'” Read more…

More about Facebook, Facebook Ads, Business, Advertising, and Marketing