Facebook Ad Changes: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Ads Get New Formats: Facebook advertisers now have more options in ad sizes to choose from to best suit their needs. ”The changes mostly impact page post link ads, page like ads, offers ads and event ads, because these ad formats weren’t originally designed to work across all placements on Facebook.”

facebook ad optimized

Facebook increases the size of images in many of their “ad units to give advertisers more room to display their brand or products.”

Google+ Introduces Embedded Posts: After embeddable tweets, Pinterest posts and Facebook updates, you can now also embed your Google+ posts onto your website. “Text, photo and media posts are all supported, and the embeds are fully interactive, so visitors can +1, comment and follow you inline.”

google plus embedded posts

You can now embed your public Google+ posts to your website pages.

Google Integrates Google+ Sign-In With Author Attribution: This is currently only being piloted on WordPress.com (not for self-hosted WordPress.org blogs) and Typepad. ”So if you connect your WordPress.com account with Google, for instance, the articles you publish will now be associated with your Google+ profile automatically.”

google+ authorship integration

“Today users may see your name, picture and/or a link to your Google+ profile when your content appears in Search, News and other Google products.”

Facebook Announces New Tools for Surfacing Conversations: “Selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic.”

facebook and tv infographic

“From favorite television shows to sporting events to the latest news; the conversations are happening on Facebook.”

Foursquare Lets You Search Menus: Foursquare expands Explore search to include full menus. “Type in the dish you’re looking for” and Foursquare will scour their “menu database of over 43 million menu items from over half a million places to find exactly what you’re looking for.”

foursquare menu search

Foursquare will show you all the restaurants nearby that serve the dish you’re looking for.

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