Doubles tennis, anyone? Direct-to-consumer insurance company Esurance will send one lucky Facebook user and a guest to the U.S. Open in New York Aug. 26 as special guests of twin brothers and No. 1-ranked men’s doubles team Bob Bryan and Mike Bryan.
- Two tickets to the major tennis tournament’s opening night, with the Bryan brothers.
- Two nights at a New York hotel.
- $ 2,000 of travel expenses.
- A “high-tech” tennis gift pack.
The Esurance page will also feature behind-the-scenes videos about the making of its “Tennis for the Modern World” commercial featuring the Bryan brothers, as well as downloadable infographics highlighting the Bryans and advancements in racquet technology, tennis fashion, and doubles tennis.
The 30-second television ad compares how technology has changed tennis with how Esurance has used technology to “revolutionize the way consumers shop for and buy car insurance.”