Employee Advocacy Summit Launches in Atlanta September 2014


ImageAs Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit on September 15 in Atlanta, in collaboration with Social Media Today, to bring together practitioners and thought leaders in the domain of Employee Advocacy.

Whether you’re just getting started, well on your way, or not sure how to begin, this half-day conference brings you straight talk from practitioners at leading brands, and pioneering industry leaders.

The 2014 Employee Advocacy Summit on September 15, 2014 in Atlanta will open this year’s Social Shake Up conference, which runs September 16 – 17.

Bring your team and find out what’s really involved in a successful Employee Advocacy program. From strategy and planning, legal and compliance, education and training to contending with the plethora of technologies, performance measurement and how to quantify ROI.

An added plus: the conference will begin with a panel of Employee Advocates who have participated in such programs. They’ll give you the answers to the most commonly asked question: “What’s in it for me?” by sharing their views on the many benefits they’ve reaped by participating in an Employee Advocacy program on behalf of their company.

Regardless of your organization’s size, you will take away proven approaches to mobilize and empower employees to advocate for your brand. Reserve your spot today!

And feel free to contact Susan Emerick or Chris Boudreaux for more information about the event, or Employee Advocacy programs:

Susan Emerick:   susanemerick.com  @sfemerick

Chris Boudreaux:  socialmediagovernance.com @cboudreaux

Authored by:

Susan Emerick

Susan Emerick is Manager of Enterprise Social Strategy & Programs at IBM and author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. 

At IBM, Susan and her team are helping to reshape the company’s workforce to engage in the digital age. She leads many of IBM’s …

See complete profile

Social Media Today – The world’s best thinkers on social media