Disney Wants You to Bring Your iPad to ‘The Little Mermaid’ Movie




Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid.

When the mouse house re-releases the 1989 classic in theaters this week, viewers will be encouraged to bring along their iPads. It’s all part of an interesting new movie-watching experience called “Second Screen Live.”

Powered by the free Disney Second Screen Live: The Little Mermaid app, the technology allows viewers to become part of the story. As a result, you’ll be able to interact with Ariel, Sebastian and Flounder.

Other features include syncing to special event screenings of The Little Mermaid Second Screen Live; games like Scuttle Scope, Mer-maze and Sea Scrambler; a sing-along with onscreen lyrics; and real-time score keeping. Read more…

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