Deirdre Davi Joins Facebook As Director Of Marketing, U.S. And Canada


DeirdreDavi650Facebook has a new director of marketing for the U.S. and Canada: Deirdre Davi, formerly executive vice president at Sterling Brands.

In her new role, she will help marketers understand how the social network can drive results, as well as developing go-to-market strategies for product updates and other initiatives to support sales goals.

Davi spent more than 11 years at Sterling, leading its technology strategy practice and working with clients including Google, Intel, and T-Mobile USA, and working almost exclusively with Google for the past five years on sales, marketing, thought leadership visibility, and ad revenue.

Prior to Sterling, she served as co-founder and chief operating officer of software company Plurimi, which provided software-as-a-service solutions for online energy data acquisition, analysis, usage decision-making, and demand response for energy clients including Nevada Power, Sierra Pacific Power, and Oklahoma Gas & Electric.