Creativity Must be Made Accessible for Consumption

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“Creativity has many definitions.

For me, creativity is solving problems in new ways and conceiving new ways of looking at the world.

Creativity can be expressed in many forms, like art, science, and thought.

But creativity is all too often undiscoverable and incomprehensible.

Art, without distribution and discovery, moves nobody. Did it ever exist? Science, without clear explanation and advocacy, won’t be understood by the masses. Will it make an impact?”

Scott Belsky, the Founder of Behance and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, says that creativity has a fundamental problem — that it’s often undiscoverable. When something is undiscoverable, it has no impact.

Same for lovely locations, great products, impeccable services, skilled professionals, and the experiences you have in between. This is not a mere search problem, it’s also a filter issue (as in what do you see?), and a decision question — likely a binary all-or-nothing, this-or-that type of query.

It is still too rare to find the right something that solves the problem AND gives growth to the people working on it. Rarer yet to connect with like-minds who ALSO happen to be attuned to making those connections last as the relationships evolve.

This both/and stuff makes a big difference.


Conversation Agent – Valeria Maltoni

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