Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media.
Visual storytelling is not new. During the very first media pitch I did, for the very first job I had in PR, about a decade ago, I heard a phrase that I would hear time and time again: “What are the visuals?” What will the reader or viewer be able to see as they read/listen to this story? As I got better at my job, I learned to build visual communications right into the media stories we were trying to get traction for.
If you are looking to make better use of “the visual” in your social media efforts, take a look at the following infographic for some stats on how much visuals increase social media engagement and sharing, nine different types of visual content, and even tips on choosing the proper colour palette for conveying your desired tone.