“Why do brands care about Millennials? By 2020, Millennials will have a total of more than $ 1.4 trillion in spending power. For brands, that means that if you are not reaching Millennials, you are not keeping pace with the future. Content drives brand connections, but if your content is completely failing to engage your target audience, then what is the point? 62% of millennials feel that online content makes them feel more connected and loyal to brands, but only 32% find today’s brand communications helpful. There is a serious opportunity to be seized in millennials, but there are some necessary elements brands must include in their content strategies to strike while the iron is hot and convert millennials into life-long brand advocates.”
Take a look at this infographic created by newscred illustrating why your content marketing efforts fail to reach your target audience.
Some key takeaways:
You completely ignored their cultural interests.
64% of young generation respond positively to content that is tailored to their cultural interest. When it comes to engaging millennials, creating content tailored to their interests is extremely important. This means you need to keep in mind their age, location, and cultural interests at all times. This also means you need tools to help you develop a deep understanding of who they are, where they are, and what motivates them.
You decided you don’t want to be useful or helpful.
Millennials are bombarded with over 5,000 marketing messages a day. They have learned how to completely ignore the things that don’t deliver value to their lives. If your content is “dead weight” to their day, they don’t have time to read it.
Click image to enlarge.