Attend this October summit to learn how to craft must-read press releases, enticing content, attention-grabbing social media posts and more.
Posted: August 6, 2013
Join us on Thursday, Oct. 3, in Chicago for our
PR Writing Summit
to become a part of this elite group. Eleven seasoned writing experts will show you how to make your communications impossible to ignore.
Here are the four golden rules of PR writing, and what you’ll learn about each:
1. Keep it brief.
Make every word matter. Learn to quickly give blasé bloggers and reporters stories they’ll find irresistible.
2. Don’t bury your lead.
Get to the point—fast. Learn how to cut words, yet keep your message intact and unforgettable.
How to write a great headline.
Don’t give readers a chance to turn their heads away. Learn to write a headline that attracts readers every time.
4. Create a powerful narrative.
If your story isn’t interesting, dramatic and have a real person as the hero, it doesn’t matter how well written it is. People won’t care. Learn how to
create content your readers crave.
Experts will also cover:
- Eight story boosters that will turn boring news into front page stories.
- The anatomy of a perfectly optimized blog post.
- The art of writing a one-paragraph pitch (they’re journalists’ favorite).
- Seven secrets new media superstars swear by.
It’s time to make competitors drool over your writing.
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