Conference alert: Everything PR pros need to know about content marketing


Content marketing is making public relations more important than ever to organizations’ success. Attend this fresh, new conference to master the content skills you need to succeed.

By Ragan Staff | Posted: September 22, 2014

Public relations is changing faster than ever before.

With the arrival of new media channels, PR professionals have more control over their brands’ message, where it appears and who sees it.

To not just survive this industry evolution but be one of the most successful organizations to come out of it, attend Ragan’s “2014 PR Daily World Conference: The Role of Public Relations in the Age of Content.”

This fresh, new conference on Nov. 5 and 6 in New York City will show you how content marketing has made PR more powerful than ever before.

Here’s a peek at what’s on the agenda:

Stacy Martinet, chief marketing officer at Mashable, will explain the digital trends every communicator must know for 2015 so you can prepare your strategy and be the go-to digital expert in your organization.

Andrew Bowins, senior vice president of corporate and digital communications at MasterCard, will show you how to create a content marketing strategy that will grow customer engagement and ultimately drive business.

Allyson Collins, director of digital communications at NYU Langone Medical Center, will show you how to create images and infographics that will help you tell your organization’s story.

Michael Pranikoff, global director of emerging media at PR Newswire, will explain how telling your company story through visuals will earn powerful media coverage and drive sales.

That is just a fraction of what’s on the agenda. See more here.

For one week only: Register before Friday, Sept. 26, and save $ 300 on your registration. Get started here!

You will leave this conference will a long list of practical ideas to implement as soon as you get back to the office.

Mastering the latest trends in the PR industry is not optional. Sign up now for the conference to ensure you and your organization succeed in the content marketing age. 

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