Learn the most current and effective ways to handle crises—including Ebola—from communicators who have seen it all.
Posted: January 16, 2015
Put down the phone, says Nancy Seideman, executive director of university media relations at Emory Hospital.
“When faced with a crisis, the tendency is to focus on external media,” she explains. “You should instead focus on internal audiences because they’ll help spread your message.”
The strategy worked for Emory. It saw 64,000 broadcast media impressions and 1 billion online media impressions related to its handling of the Ebola crisis. Most of that coverage was overwhelmingly positive.
There’s far more to the hospital’s crisis response strategy than focusing on internal audiences. Hear the details at our “Crisis Communications: Beyond Ebola PR Summit” on March 25-26. This event is the perfect opportunity to sharpen your crisis communications skills.
At the conference, you’ll discover how to:
- Develop a bulletproof crisis communications plan.
- Disseminate critical information to first responders and employees while keeping staff, families and key influencers calm.
- Respond to journalists, hype-hunters and blame-throwers.
- Avoid the 10 most common crisis mistakes PR pros make.
- Educate staff on HIPAA guidelines.
You’ll also hear best practices from:
- Vincent Dollard of Emory University Hospital
- Carol Crawford of Centers for Disease Control and Prevention
- Taylor Wilson of The Nebraska Medical Center
- Evelyn Hernandez of Bellevue Hospital Center
This career-building conference is tailored for communicators at hospitals, medical facilities and health-care services. You don’t want to miss it.
Popularity: This record has been viewed 665 times.
Ragan.com moderates comments and reserves the right to remove posts that are abusive or otherwise inappropriate.