Carnival in Brazil Feb. 13 through 18 was the subject of more than 534 million interactions (posts, likes and comments) from 49 million Facebook users, as well as 127 million interactions on Instagram.
Christian Rôças, who works on strategic partnerships in Brazil for Facebook, examined how native pop star Ivete Sangalo tied her campaign on Facebook and Instagram to Carnival, writing in a Facebook Media blog post:
Some of Brazil’s biggest stars joined the digital party. Brazilian pop star Ivete Sangalo led one of the many “trio elétricos” in Salvador, a stage truck that parades around every day of the carnival week with live TV coverage.
Throughout the week, she used Facebook and Instagram to invite her fans to post selfies with the hashtag #instaivete. These pictures were merged with half of Ivete’s face and then displayed at her trio elétrico during her shows.
Readers: Have you ever been to Carnival in Brazil?
Image courtesy of Shutterstock.