Black Friday 2013 Results: 12 Tweetable Stats


Black Friday 2013 Results: 12 Tweetable Stats image tumblr inline mx75btPUns1rur54v

Data from Black Friday 2013 is in! At Wishpond, we wanted you to the first to know!

Here’s a few tasters from our latest holiday shopping slideshares:

  • We’re shopping from our phones – Black Friday 2013 saw a huge jump in online sales.
  • Our sleepy turkey tryptophan didn’t stop us from shopping – sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $ 12 billion this year.

Click on each statistic to tweet it!

1. $ 12.3 billion was the overall brick-and-mortar store sales for Thanksgiving and Black Friday 2013. Up 2.3% from 2012 (source: CNN Money)

2. $ 1.964 billion was the overall online sales for Thanksgiving and Black Friday. Up over 18.5% year-to-year (source: TechCrunch)

3. The average Black Friday online order was $ 135.27. That’s up 2.2% year-over-year (source: TechCrunch)

4. Black Friday 2013 online mentions peaked at 11am CST (source: Forbes)

5. Walmart dominated in Black Friday mentions, with 77.5% of the voice (source: Forbes)

6. But… 4 to 1 those Walmart mentions were negative (with words like “fight” “fought” and “fighting”) (source: Forbes)

Pinterest vs. Facebook:

7. Pinterest dominates in direct sales. Referrals from the site spent 77% more than those from Facebook. Average Pinterest order: $ 92.51; Average Facebook order: $ 52.30 (source: Forbes)

8. However… Facebook referrals converted sales at nearly 4x’s the rate of Pinterest (source: TechCrunch)

9. Mobile traffic: grew to 39.7% of all online traffic – that’s an increase of 34% over Black Friday 2012 (source: TechCrunch)

10. Mobile sales: reached 21.8% of total online sales – that’s an increase of nearly 43% from last year (source: TechCrunch)

11. 24.9% of all online traffic on Black Friday came from smartphones. That compares to tablets at 14.2% (source: TechCrunch)

12. How do you pay? PayPal reported a 121% increase in global mobile payments compared to Black Friday 2012 (source: TechCrunch)

Check out more of our holiday slideshares:

Black Friday 2013 Results: 12 Tweetable Stats image jgzcwMyvHc8R6rEQxch2TShWsACNxeaxa4zAlRziMdry1pHcs9bErb6 tpvDBOsboeps8kPGTeBygb33t3tR54uCmmAMPm1QbdaWx4zFGeI7qUFQ2ZrCla1GIw

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