There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age.
Some of the incredibly interesting topics we cover include:
- Emerging technology focuses on many traditional marketing functions. Are marketers becoming redundant?
- Are we in an era of real-time sales … or real-time marketing? Or both?
- Sales has always been day-to-day/tactical, marketing is normally more long-term, and cerebral … but is this still true? Are the roles merging?
- We unpack the key ideas behind marketing today — maneuverability and demand.
- Daniel Pink and the idea of the age of “servant sellers” — Isn’t that what content marketing is about? Is that enough?
- Google’s Moment of Truth — People consult 10 pieces of content before making a decision, double what it was a few years ago. What is driving this?
- Content Shock and analysis paralysis — How is this affecting sales?
- Does content mean anything in the decision process? Isn’t much of what we want simply an irrational and emotional decision? Can content contribute to that?
- Forrester projects that a quarter of the sales job will be eliminated in the next few years. WIll algorithms replace marketers?
- Why Tom believes CMO’s are an endangered species (and why I disagree).
- Why start-ups are particularly vulnerable to marketing issues.
You will NOT want to miss this. Ready? Here we go …
If you can’t access the podcast above, click on this link to listen to Episode 60
Illustration courtesy Flicker CC and Steve Snodgrass
Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.
Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.