You might think since customers were lining up around the block on Friday to buy the iPhone 5 that Apple wouldn’t need to bother with a new ad campaign for the device, but you’d be wrong.
The tech giant rolled out four ads for the device Friday that tout various new features including a larger screen size, the ability to take panoramic photos and the new EarPod.
“Thumb,” above muses on the fact that the iPhone 5 is the shape and size of your hand, a “dazzling display of common sense.” The three other ads are below.
Oh, and that familiar voice in the ad? Dumb and Dumber‘s Jeff Daniels.