Announcing the winners of Ragan’s 2013 Employee Communications Awards


Communicators, we are in awe!

The work we saw in this year’s program was groundbreaking, inventive, and imaginative. The entries demonstrated the many creative and interesting ways that internal communicators are informing and engaging employees.

Our judges have carefully reviewed the hundreds of entries coming from across the world. They have chosen the winners of the 2013 Employee Communications Awards!

We can only imagine how many hours of work went into the work submitted to us. We are proud to announce the winners and honorable mentions with this Special Edition of Below please find an individualized write-up for each of the winning entries, detailing why our judges found the work especially worthy of recognition.

Congratulations to all our category winners and honorable mentions!

Employee Communications Efforts

Best Benefits Communication
Winner: ExactTarget, Benefits Open Enrollment
Honorable Mentions:

  • AT&T with FleishmanHillard, Annual Enrollment
  • Citrix, Choose your 2014 health benefits
  • Starbucks, Starbucks on U.S. Health Care Reform

Best CSR Program
Winner: Amway, One by One Global Volunteer Day 2013
Honorable Mentions:

  • Allstate Insurance Company, Giving Campaign: What do you heart?
  • Johns Hopkins Medicine
  • QuEST Global
  • Starbucks, Starbucks U.S. CUP Fund
  • Toronto Hydro‐Electric System Limited (Toronto Hydro), “Our Responsibility. Your Knowledge.” Trivia Contest

Best Employee Engagement

Honorable Mentions:

  • Blue Cross Blue Shield of Massachusetts, Associate Engagement
  • Casey Family Programs, I Am Casey campaign
  • ClearVision Optical
  • Con Edison Inc., Business Ethics & Compliance, 2013 Communications Campaign
  • Cox Communications, Brandimals
  • MEG Energy, MEGConnects
  • Starbucks, U.S. “Come Together” Movement

Best Executive Communication
Winner: Genzyme, Genzyme Today, Conversations with the Executive Leadership Team
Honorable Mentions:

  • Atria Senior Living, Daily Stand-Up
  • Expedia Inc., Expedia RISING
  • Exterran, Exterran World Premiere
  • Franklin Templeton Investments, Midyear Executive Townhall
  • US Geological Survey, Sequestration Executive Communication: Monday Messages and Town Halls

Best Health/Fitness Program
Winner: Aurora Health Care, Live Well Aurora
Honorable Mentions:

  • Arkansas Best Corporation / Hines & Associates, Choice Benefits Wellness Program
  • HealthSouth Corporation, Employee Health and Fitness Month
  • Peak Communicators, Peak Fitness
  • Southern Farm Bureau Life Insurance Company, SFBLI WellnessWorks! Program

Best Rebranding Campaign
Winner: CLEAResult
Honorable Mentions:

  • Clariant SE, “you are precious to us!” – Truck tour 2013
  • Northrop Grumman
  • Stantec, Creating Communities Brand Launch

Best Use of Social Media
Winner: Starbucks, #tobeapartner
Honorable Mentions:

  • AT&T, Mavericks of Customer Experience Blog Refresh: Transforming the Internal Dialog
  • Bosch Turkiye / Caretta Communications, 5 Minute Internship at Bosch
  • Casey Family Programs, Chat-Up
  • Gap Inc., Social Media Ambassador Program
  • Omaha Public Power District, Project GreenFlick


Best Design
Winner: Aurora Health Care, Caregiver Connect
Honorable Mentions:

  • Cricket Communications, The Cricket Connection
  • MasterCard, MC Central
  • National Geographic, ngconnect
  • NextEra Energy, Inc.
  • Starbucks, Starbucks Partner Hub
  • WellPoint Inc., WorkNet Refresh

Best Interview or Profile
Winner: British Columbia Pension Corporation
Honorable Mentions:

  • Ball Aerospace & Technologies Corp.
  • Georgia Power, “Fritz finds her funny bone, Off Road, Citizen Online”
  • Potawatomi Bingo Casino, “PBC Women on Wheels” Intranet Series

Best Social Intranet
Winner: Interact Intranet for Dollar Finance, DORIS
Honorable Mentions:

  • ConAgra Foods
  • MasterCard, MC Central: The Launch of Internal Social Media
  • Verisign, Verisign Voice – A Social Intranet

Best Value to Employees
Winner: MEG Energy, The Link
Honorable Mentions:

  • Boston Scientific Corporation, BSC Connect
  • BT Group, BT Today
  • Exterran, MyExterran Intranet
  • MasterCard, MC Central: The Value of Employee Engagement
  • Rightpoint and NORC at the University of Chicago, InSite
  • Wheatley Group, Holmes


Best Annual Report
Winner: Omaha Public Power District, Recharged
Honorable Mentions:

  • ALSAC / St. Jude Children’s Research Hospital, FY12 Annual Report
  • Casey Family Programs, 2013 Annual Report
  • Cricket Communications, Transformation in Action
  • NYU Langone Medical Center, Excellence – 2012 Annual Report
  • Waldinger Creative for FMC Corporation, The Science of Collaboration – 2012 Annual Report

Best Article Series
Winner: Genzyme, Tuesday Teaser Folklore Series
Honorable Mentions:

  • Massachusetts General Physicians Organization, Health Care Redesign Results
  • Omaha Public Power District, Generating Success
  • PTC, PTC People

Best Cover Lines, Headlines, or Subject Lines
Winner: Ball Aerospace & Technologies Corporate, Front Page
Honorable Mention:

  • British Columbia Pension Corporation

Best Employee Annual Report
Winner: FactSet Research Systems, Employee Annual Report 2013
Honorable Mentions:

  • Jones Lang LaSalle, Diversity & Inclusion Annual Report
  • Rightpoint, Work + Play + Passion
  • Thomas Jefferson University and Hospitals, Leading. Transforming. The Pursuit of Excellence FY13 Year In Review
  • U.S. Army Corps of Engineers, New England District, Yankee Engineer

Best Executive Letter
Winner: NYU Langone Medical Center
Honorable Mention:

  • U.S. Army Corps of Engineers, New England District, Yankee Engineer

Best Feature Article (Electronic)
Winner: Ball Aerospace & Technologies Corp.
Honorable Mentions:

  • AT&T, “He’s been on the job longer than most of us have been alive”
  • NYU Langone Medical Center, nyulmc2
  • True Value Company, “On the road with a driver”

Best Feature Article (Print)
Winner: Bank of Tokyo-Mitsubishi UFJ Ltd., “53 Stages of the Tokaido”
Honorable Mentions:

  • Baystate Health, “Victor Woolridge’s Life Comes Full Circle”
  • ConocoPhillips, “HR Connections: Bridging the ‘know-do’ Gap”
  • Ontario Ministry of Transportation, “Junk Tires: Good or Bad for the Environment?”
  • Toronto Hydro‐Electric System Limited (Toronto Hydro), “Claire R. Copeland Transformer Station Unveiled to the Public”

Best Interview or Profile
Winner: J.P. Morgan Asset Management, “Who AM I?’
Honorable Mentions:

  • Atria Senior Living, Branches
  • Fluor Corporation, “National Safety Council Honors David Seaton as a 2013 CEO Who ‘Gets It'”
  • Genzyme, “Compassion Beyond Pictures: A Photographer’s Personal Journey on Behalf of Genzyme”
  • Jones Lang LaSalle
  • National Instruments, NI GIVES

Best Long Feature Article
Winner: AT&T, “Two employees, forever changed: One’s heartbreaking loss gives new life to the other”
Honorable Mentions:

  • University of Saskatchewan’s College of Arts and Science (Kirk Sibbald), “The Play’s The Thing”
  • NCCI, “A Day in the Life of an Event Planner”
  • NYU Langone Medical Center, nyulmc2
  • Omaha Public Power District, “An Ounce of Prevention”
  • The Emirates Group, Safar

Best Magazine (Electronic)
Winner: DaVita HealthCare Partners Inc., Stories of the DaVita Village 2013
Honorable Mentions:

  • Avnet Electronics Marketing, emPower
  • Interior Health, @InteriorHealth Magazine

Best Magazine (Print)
Winner: U.S. Bank
Honorable Mentions:

  • Bally Technologies Inc., Your VOICE
  • FM Global
  • Omaha Public Power District, Flash magazine
  • Stantec, Spark

Best Most Improved Design (Electronic)
Winner: University of California Office of the President, Link newsletter redesign
Honorable Mentions:

  • Ball Aerospace & Technologies Corp., Front Page
  • RBC Wealth Management – British Isles & Caribbean, Creating One WM-BIC
  • WellPoint Inc., Online News Weekly eCard

Best Most Improved Design (Print)
Winner: ALSAC / St. Jude Children’s Research Hospital, FY12 Annual Report Redesign
Honorable Mentions:

  • Amway, Nutrivision Employee Newsletter Relaunch
  • CH2M HILL, Multiplying Interest in Of Mutual Interest
  • Northrop Grumman
  • Norton Healthcare, Onboarding Phase 1, Working at Norton Healthcare
  • RTI International Metals, Inc., The RTI Advance

Best Newsletter (Electronic)
Winner: Newsweaver for Children, Schools and Families Directorate, Surrey County Council, CSF Newsletter
Honorable Mentions:

  • Al Tamimi & Co.
  • Ariad Communications for Vale, Vale News Enewsletter and Portal
  • Avnet Em, Across The Board
  • J.P. Morgan Asset Management, AM Prospectus
  • Virginia Tech, Daily Email

Best Newsletter (Print)
Winner: Fluor Corporation, HSE Matters
Honorable Mentions:

  • Baystate Health, Connections
  • Dana-Farber Cancer Institute, Inside the Institute
  • Georgia Power, The Citizen
  • The Emirates Group

Best Photography
Winner: Dana-Farber Cancer Institute, Photo of the Week
Honorable Mentions:

  • Ball Aerospace & Technologies Corp.
  • Healthfirst, 2013 Employee Calendar
  • National Grid / 44 Communications, Unprecedented: Personal Reflections on Superstorm Sandy by employees of National Grid
  • The Emirates Group

Best Publication Design
Winner: National Grid / 44 Communications, Unprecedented: Personal Reflections on Superstorm Sandy by employees of National Grid
Honorable Mentions:

  • Fluor Corporation, HSE Matters
  • FM Global

Best Short Article
Winner: AT&T, “Broken to be a blessing: the miracle dog”
Honorable Mentions:

  • Fluor Corporation, “With These Words, Allison Became a Hero’
  • NYU Langone Medical Center, nyulmc2


Best Informational or Educational Video
Winner: PPL Corporation, Grid Live
Honorable Mentions:

  • Citrix, Shopping for Benefits
  • Exterran, Halftime Report Video
  • Fishman PR for BoJangles’ Famous Chicken and Biscuits
  • MillerCoors, Tournament of Ideas
  • Northrop Grumman / mcgarrybowen, NGenuity Campaign / Video Series
  • Point B, Inc., 2013 Year-End Video: Together We…

Best Interview Video
Winner: Edmonton Police Service, This Is Who I Am
Honorable Mentions:

  • Amway,
  • MillerCoors, 46 Years: The Tony Orlando Story
  • Pace for Walmart, Walmart World
  • Starbucks, Introducing New Single-Origin Ethiopia

Best Humorous Video
Winner: Aon Hewitt, What Office Equipment Does at Night
Honorable Mentions:

  • Aurora Health Care
  • ExactTarget, Benefits Open Enrollment Short Film Series
  • MEG Energy, MSG Turning Point
  • PPL Corporation, School of Style

Best Marketing Video
Winner: MillerCoors, Meet the Makers
Honorable Mentions:

  • Omaha Public Power District, Ratemaster Can Help Small Businesses

Best News Story Video
Winner: AT&T with FleishmanHillard, A chilling video on how we serve customers in Alaska
Honorable Mentions:

  • Casey Family Programs / RedJet Films, Safe Children, Strong Families: The Impact of Title IV-E Waivers in Lorain County
  • Fortum, Fortum Today
  • Texas Department of Transportation, TN Minute
  • WellPoint Inc., WellPoint thanks, celebrates, supports veterans throughout the year

Grand Prize

Best Employee Communication Campaign of the Year
Winner: Bayer HealthCare, East Coast Site Consolidation
Honorable Mentions:

  • Allscripts Healthcare Solutions Inc., ‘All In’ Objective Alignment Campaign
  • AT&T with FleishmanHillard, Chairman’s Challenge
  • Blue Cross Blue Shield of Michigan, Get Connected Employee Communications Campaign
  • Corrections Corporation of America (CCA), I Am CCA employee spotlight, season 1
  • DSM, ONE DSM Culture Agenda
  • General Electric, Simplification
  • Health Care Service Corporation, Purpose Communications Campaign
  • Northrop Grumman, NGenuity Re-Branding
  • Stantec, Brand Repositioning