Patrick Janelle, an Instagram and Social Media Influencer, advises brands to truly understand the person and influencer they’re collaborating with, similar to brands knowing the audience of their company or partners. He believes authenticity and context is key, especially to let fans and his community know why and what he is doing with the content and partnership.
This video, from the new video series BrainCandy, shares the best tips for how brands should work with content creators.
BrainCandy is a series of 60 second videos, which explain the hidden features of everyday platforms, as well as little-known tech tips, tricks and hacks to help digital professionals live better and work smarter.
To view more BrainCandy videos, visit: http://socialmediaweek.org/braincandy
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