All the Instagram Stats You Need to Know


instagram engagement

Many have hesitated to use Instagram because they think their audience isn’t there. Or, many only utilize Instagram for personal uses because they don’t think it works for business. In the course of articles I’ve been writing here, I’m hoping to change these thoughts. And in that context, I want to share some current stats to demonstrate the viability of using Instagram for business.

Instagram Basics

  • Instagram launched in October 2010 (source)
  • In just under 3 years, by September 2013, Instagram reached 150 million active users (source)
  • Instagram reached the 150 million active users milestone faster than every other social media site, with the exception of Google+
  • 57% of Instagram users access the site every day (source)
  • 35% of Instagram users access the site multiple times a day (source)
  • The average Instagram user spends 257 minutes a month on the site (source)
  • Instagram users are split almost equally between Android and iOS devices with 50% each (source)
  • 43% of accounts post more than once a day (source)
  • Brands post an average of 5.5 times a week (source)
  • The most popular filter is Normal (or no filter) with nearly 50% of photos (source)
  • The second most popular filter is Valencia with 6% of photos (source)
  • The most popular hashtag is #love (source)
  • 83% of posts include at least one hashtag (source)

Instagram Engagement

  • 16 billion photos have been uploaded (source)
  • 55 million photos are uploaded daily (source)
  • 1.2 billion likes are given every day (source)
  • 8500 likes per second (source)
  • 1000 comments per second (source)
  • Instagram engagement is 15 times higher than Facebook engagement (source)
  • 54% of brands promote their Instagram accounts through custom tabs on Facebook (source)
  • 88% of brands on Instagram have shared at least one video (source)
  • Videos account for only 6% of all posts (source)
  • The top 50 brands on Instagram have an average of 722,000 followers (source)
  • An average of 1.5 million Instagram posts mention the top 50 brands (source)
  • The most Instagrammed brand is Nike (source)
  • The top 10 brands receive 83% of all Instagram engagement while only accounting for 33% of all posts (source)
  • Busiest day ever on Instagram was Thanksgiving/First Day of Hanukkah 2013 (source)

Instagram Demographics

  • 60% of Instagram users are outside the US (source)
  • Instagram supports 25 languages (source)
  • 17% of all adult internet users use Instagram ( Twitter is at 18%) (source)
  • 37% of 18-29 year olds use Instagram (source)
  • 18% of 30-49 year olds use Instagram (source)
  • 6% of 50-64 year olds use Instagram (source)
  • 68% of Instagram users are females (source)
  • Middle Eastern countries and India have a predominantly male based Instagram demographic (source)
  • Over 1300 big brands and companies have joined Instagram (source)
  • More than 25% of Fortune 500 brands use Instagram (source)

There you have it! All the Instagram stats you need to know for the start of 2014. As you can see, Instagram is more than just teenagers sharing their lunch photos. Instagram is a very viable social media platform to integrate as part of your 2014 marketing strategy.

About the Author:

Jenn Herman

This monthly Instagram column is contributed by Jenn Herman. Jenn is a social media strategist and Instagram advocate who writes a blog focused on understanding trends in social media management and how to use Instagram for business. Her goal is to see you succeed with social media marketing in order to boost your business. Jenn provides consulting and training for small to medium sized businesses that need to structure their social media strategies and goals. +Jenn Herman

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