After years of decline, BlackBerry has finally hit bottom. It hopes.


Imagine if the Hershey Company’s future depended in good part on the success of the Reece’s Peanut Butter Cup and you have a pretty good idea why BlackBerry is hoping you’ll like its new Priv smartphone.

BlackBerry, in the midst of a two-year turnaround, needs some good news. On Friday, it said revenue in its most recent financial quarter fell 47 percent to $ 490 million. Analysts had been expecting $ 603 million. Revenue from smartphones fell 52 percent as the number of devices activated in the quarter fell to 800,000 from 2.1 million a year ago. Blackberry introduced new models like the Passport and the Classic but its market share continues to shrink.

As an effort to reverse that trend, BlackBerry has developed a slider phone that runs on the Android mobile operating system and features BlackBerry’s long-loved keyboard. It’s putting Google’s peanut butter (or Lollipop 5.1, but why mix metaphors?) inside BlackBerry’s chocolate. Two great tastes that taste great together

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