Adwords Update: Dynamic Sitelinks & Getting Ready to Upgrade to Display Select
The world of Adwords and Biddable Media moves pretty fast so every now and again we bring you our ‘Adwords Update’ so that you can stay ahead of the curve without having to trawl the internet for resources.
Sitelinks have been around for a while allowing us extra real estate and increased navigation options. Sitelinks can also significantly improve your CTR and Quality Score, and of course lower your advertising costs considerably.
What if I told you, you can now have FREE clicks using Dynamic Sitelinks? Introduced a few weeks ago – Dynamic Sitelinks have the potential for you to be more targeted, save on management time AND save money.
Why are they useful?
- Clicks on Dynamic Sitelinks are FREE
- They ‘usually’ increase Ad performance
- Sitelinks are part of the Ad Rank Algorithm
What’s the catch? Well although clicks are free – Headline clicks also increase so they won’t all be free! However, if it can significantly improve your campaign and Quality Score – what’s not to like?
On September 16th, ‘Search and Display Networks’ campaigns will be upgraded to the new ‘Search Network with Display Select’ campaigns.
According to Google – Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, so better targeting and showing ads to less people but with more relevant interests
“Advertisers who’ve upgraded to “Search Network with Display Select” have, on average, seen a 35% higher click-through rate and a 35% lower cost-per-customer purchase for ads shown on the display portion of their “Search Network with Display Select”.* Results will vary based on your campaigns”
Which may be reason enough to upgrade but other reasons include:
- Customisable campaigns – if you want to keep previous settings and targeting options you can incorporate them
- Easy Management – Settings will be used to automatically find customers so there is no additional work
However, Google suggest that if you already have a successful campaign and want full control over bidding, budget and targeting, budget, don’t upgrade.