As a marketer or business owner in 2015, you’re most likely familiar with content marketing. Whether you leverage the use of infographics, video or other forms of content to build backlinks, drive website traffic or increase awareness, content marketing is equally effective and necessary. For many, however, realizing the full potential of the content you worked hard to create can be somewhat hard to capture. Where do I post the content? Which social platform will be most effective? Sometimes, it’s equally as important to research trends before creating content to ensure you are serving your target audience with relevant and timely material.
If you’re plagued by subpar content marketing performance maybe it’s time to rethink your strategy. The infographic below, created by Kent State University, can help as you determine where, when and how to promote your content to ensure you’re getting the most out of your work as possible and effectively reaching the right audiences.