LinkedIn is more than a handy way to sort through connections and make introductions — it’s also a powerful platform to supercharge your content marketing efforts (even if you’re not a LinkedIn Influencer just yet).
To find out exactly how other founders are using the network to get more eyeballs on their content, we asked a panel of successful entrepreneurs to share their best tips and tricks. Here’s what they had to say:
1. Join Discussions in LinkedIn Groups
Every time I write an article that is relevant to a specific audience, I start a conversation around the article in a LinkedIn group I’m associated with. I make sure to ask a question or pose a discussion topic with the article and not simply link to an article. Read more…