We all have those days when it feels like posting social is tougher than scaling Everest. For each one of those days and then some, here are some fun ideas that can rev up those rusty engines to get your social media content ideas vrooming again.
1. Morning News Report
Much like our parents used to reach for the newspaper with their morning coffee to know what was going on in the world around them, our target audience reaches for their phones and checks their social media networks for the latest updates on friends, family, Beyonce and Obama.
Get your brand into this morning ritual by offering users a daily update of the top three news items that rocked your industry today. It doesn’t have to be your own content – just links to credible sources will suffice. Make this a daily habit and watch your daily engagement soar like Apple’s stock price.
2. Inside Sneak Peek
We love gossip. No really, at a biological level, gossiping with our peers helps us bond better with them, the ‘soft’ information that gossip brings with it helps us make decisions.
Even if we may deny it, inside each one of us lives that little voice that can’t resist taking a peek at the forbidden. Feed the voyeuristic tendencies in your users and offer them something that they normally never get to see – life behind the scenes.
Rolling out the red carpet for the Screen Actors Guild Awards (Source)
This curiosity about that which we cannot see ourselves, is something we note over and over among social media users. Whether it’s pictures from a staff party or shared videos of behind the scenes fun at work, conversation levels step up several notches with insider peeks. Fans are more involved, more curious and it brings them a tad bit closer to your brand.
Try this one out. It’s not too tough. The next time your company organizes a team building exercise, the annual awards ceremony or even if your team is just goofing off, share some sneak peeks with your community on social media. Not only will you feed their hard-wired inquisitiveness, you’ll also make your brand less corporate-stiff and more accessible to your fans.
Create posts about employee events, a team meeting, a fun work activity or even a picture of your cafeteria guy. The idea is to draw users closer to your brand and get them to lower their defenses around you.
3. Discount Coupons with an Interesting Twist
A quiz or a contest is an instant winner in the popularity stakes on social media. Now, the thing is that we normally do simple discounts, cashbacks and freebies as rewards for our contests. That’s what makes it fun, right?
Now, let’s take the fun up a notch by pandering to the geeks in your audience. Offer them QR codes with coupons embedded in them. A simple (and free!) QR code generator like this one is all you need to create a QR code from scratch and showcase it across social media.
A QR code that pushes action on social media (Source)
And don’t forget to get your graphics guy to design the coolest image around a QR code so that it would stand out in a social feed or timeline.
4. Employee of the Week
Your employees feeling a little underappreciated? Offer them a chance at fifteen minutes of fame by featuring the fantastic work they do on social media.
Ohio based fitness center Fitworks thanks the best employee of the week publicly by highlighting their individual contributions. (Source)
Institute a tradition of an “Employee of the Week” contest, where the best employee across departments gets to be featured across all your social media platforms, besides getting an official award and cash prize of course. This idea works at two levels – keeping employee morale high and introducing your users to your brand stakeholders – a win-win situation, I must say!
5. Memes about Industry Happenings
So we did news updates about the industry already. Not to worry. With a little repackaging, a large helping of humor, and some nifty design skills, you can actually come up with memes or jokes about the latest goings on around you.
A radio station pokes fun at Katy Perry’s Super Bowl performance (Source)
If you are a B2B brand, try and focus a tad more on your own industry before deciding what meme to use on which product. B2C brands can play it a little looser and put up memes that are amusing but not always related to your product. If it’s a cute kitten meme, you’ll have ‘em sold on your word even before you begin your presentation.
6. What’s for Lunch?
When I mentioned earlier that getting your users close to your brand is important and making your cafeteria guy a hero is a step in the right direction, I really meant it. Tap into universal work related themes that every single user would live during the day and show them exactly what’s on their mind.
If it’s their lunch box that your users could be thinking of, then I’d post mine on social media to show that we’re not a soulless automaton, but a brand populated with real people.
7. Caption This
When inspiration runs dry at your end, asking your fans to be creative for a change is not a bad idea. Pick an image of people popular in your industry or even a couple of celebrities talking, gesturing, laughing, whatever. Then ask you users to create a fitting hilarious caption for the image. The best caption gets showcased on your brand page and the winner obviously gets a cool reward.
A fun way to get your fans work for your social media content! 😉
8. Inspiration Station
One thing works on social media when everything else fails and that is an inspirational quote. The right quote that reflects your brand’s personality or attitude doesn’t just help with some free branding, it also speaks to your fans and connects with them beyond your product, pricing, or service level agreements.
If you have a great quote, just post it in as many words. It’ll still be noticed. If you have the access to royalty-free images that can be used commercially, create one of those Pinterest-like image quotes that get shared even more than cat videos.
9. Event Updates / Reviews
If you are a B2B brand, chances are that you are already a member of a few industry associations, and you participate in events and seminars they conduct. Hell, you might even be conducting such events yourself.
Moz post about the LocalUp event on LinkedIn
However, the average Joe on the street may not be up-to-date on a great upcoming event or seminar. They would definitely appreciate an update from your end about large industry events. A review of the event if it has already finished is another way of getting fans to read and truly assimilate what they have been missing out on.
Over to You
So those were some ideas from my secret idea book. Have any fun post ideas that have really worked for you? What are you waiting for? Get out those ideas from cold storage and share them with us right here. Maybe you’ll get to know about the time other readers used them too!