Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base.
To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI.
Apart from carrying out a social media strategy effectively, which are the other activities that determine a working day in the life of a social media marketing professional?
1. Create a To-Do List
Social media marketers create a tentative list of things-to-do for the day according to the priority and work accordingly. For instance, they might have some important emails to send, some social media platforms which they need to check before they check others, conduct a brainstorming session with their team, perform an analytic overview of all the platforms etc. They also have to include task(s) carried forward from the previous day in this to-do list.
2. Check Account
Social media marketing professionals start their day by going through their email account(s) and replying to mails. Simultaneously, they check their social media accounts such as those on – Facebook, Twitter and LinkedIn, for updates. These updates can be a notification about a new fan or a new follower, a new tweet or a new post.
More often than not, they have multiple accounts on a single social media platform. To manage these accounts at the same time, they use various social media management tools. Most of these tools have a unified dashboard feature, which helps them check their accounts on various social media channels at a given point of time.
3. Respond to Tweets, Posts etc.
The next activity in the daily routine of social media marketers is – responding to tweets / retweeting / favoriting new tweets from other accounts on Twitter, which are relevant to their niche. Additionally, they update their status on platforms like Facebook, LinkedIn and Google+ etc. and respond to the latest posts as well.
4. Posting Content on Social Media
The definition of content has completely changed with reference to social media and internet browsing habits. Today, a majority of people use their mobile devices to browse the internet and they look forward to interesting, topical content, which are shareworthy. This is why social media marketers need to know how to curate content, which their target audience finds shareworthy.
Owing to the fact that there are scores of content that go viral every second, they need to take their pick from the ones that are relevant to their niches and curate them for their profile or fan pages. For instance, listicles like – ‘winter fashion tips 2015’ or ‘fashion for the 90’s girl’ are some examples of curated content for an online fashion hub.
5. Publishing Original Content
Apart from curating content, social media marketers also need to post original content on their own websites or third-party sites in order to build brand credibility. The content can be anything right from a blog post, an article, an image, a video, infographics, case studies, white papers, user manuals etc.
They already have the content to be posted ready and just need to hit the submit button to publish. Additionally, they also promote these published posts by using social sharing buttons, which are commonplace in almost all the websites these days.
Some of the content can also be scheduled for publishing beforehand. This takes us to the next point.
6. Creating a Scheduling for Publishing
Another activity that social media marketers follow as a part of their daily routine is to – create a schedule for publishing the content. What they do is – manually schedule posts to be published on a particular day, date and time or use social management tools such as Buffer, Hootsuite, TweetDeck, SproutSocial, Sendible to automate the process. In either case, their content automatically gets posted on various websites even if it is a weekend or any other public holiday.
Social media marketers take out time for a brainstorming session with their team and think of various ideas for their long-term/short-term social marketing strategies. For instance, they can come up with some new analytic tool that will help them better their performance or maybe discuss about a new social media trend or simply discuss about the best influencer outreach.
8. Evaluating Social Media Performance
A social media marketing professional also evaluates the performance of social media channels for making their strategies work. With the help of various analytic tools, they find out the bounce rates, keyword rankings, traffic volume etc. of different social media platforms. Based on such data, they can find out whether they have to create a new strategy from scratch or just alter the existing strategy for best social media performance.
9. Revisiting Social Media Profiles
Once they are through with the activities mentioned above, social media marketers once again visit their social media profiles and respond to new updates and post their own updates as well. This helps them reduce work for the next day and also, actively engage with their user base in real-time (if they too happen to be online when they respond to their queries or comments etc.).
Plan – Planning for the next day increases the productivity of social media marketers. It gives them a blueprint or outline of all the tasks that they need to carry out in a particular order. By following this outline, they can easily meet their specific objectives.
Days End – At the end of the day, social media marketing professionals cross check how many activities on their to-do list have been accomplished. Those tasks, which are still pending on their list at the end of the day, are taken up the next day.
These are nine essential actions, which define a working day in the life of a social media marketer. If you too have a similar job role or know someone who does, I am sure that you will find the points on the list familiar.
Do any of these or all of these activities feature on your schedule as well or do you follow a different track? Share your views on the same with us.