Twitter released its latest earnings report last week, revealing that the platform added just four million new monthly active users (MAUs) in the fourth quarter of 2014, which now totals 288 million accounts.
Moreover, some 78 percent of those users are based outside of the United States. And all of that recent growth has come from international territories.
225 million Twitter MAUs are international, compared to 63 million in the U.S.
This isn’t a new phenomenon – even as far back as Q1 2010, two-thirds of Twitter users were logging on internationally.
Twitter Monthly Active Users (International, 2010-14, in millions)
Twitter Monthly Active Users (U.S., 2010-14, in millions)
But what is new is that in Q4 2014, Twitter recorded zero growth amongst active users in the U.S. That’s a first for the company, but not entirely unexpected. Twitter has known for some time that its best chances of expansion are likely to be found outside of North America, and the company has been actively pursuing India and other emerging markets accordingly.