In this video, from the series BrainCandy, Rory Sutherland, Vice Chairman at Ogilvy & Mather UK, argues marketers need to better understand people, social science, and behavioral science in order to produce more effective campaigns.
BrainCandy is a series of 60 second videos, which explain the hidden features of everyday platforms, as well as little-known tech tips, tricks and hacks to help digital professionals live better and work smarter.
To view more BrainCandy videos, visit: http://socialmediaweek.org/braincandy
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