No matter what the city, there is always competition to have the best event and draw the largest crowd. The main challenge is to get the word out about your event … and to help the potential audience see the value in attending your event instead of another. Although there is a lot to be said about old-school marketing – flyers, ads, newsletters – social media is an excellent resource for spreading the word: create an event page, choose a specific hashtag, and promote it regularly on social media. And that’s just for starters! continued…
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