In our connected generation, establishing and polishing your personal brand is contingent on aligning the information that’s available about you on social media platforms to your actual talents, interests and future goals. It is this equilibrium that will allow you to create, evolve and impact.
Here are my 5 Steps to Creating Your Personal Brand:
- Know Yourself
- Be Authentic
- Create Content
- Seek Feedback
- Discover Mentors
Everyone is constantly evolving and rediscovering themselves. The key to this step is conducting a realistic evaluation of talents, weaknesses and genuine interests.
While it may be tempting to modify yourself to appeal to a wider audience–stay true, stay genuine. Take risks and be opinionated but be consistent with who you are. Remember a personal brand should be exclusively yours.
Your personal brand is not just an online persona, it is a mirror of what you create, share, follow and endorse. Just as you would dress to impress, create content that echos your talents and interests; content that you derive value from and others can as well.
Criticism is never easy to hear, but the development of your personal brand depends on constant refining and polishing to nurture an open perspective. Don’t wait for comments or suggestions: seek them out actively to cultivate a consistent rhythm of improvement.
You are not a know-it-all. Whether you are an entrepreneur, artist, student or CEO, a mentor that has experience is an invaluable resource in order to learn and evolve.
Have you established your personal brand? We are eager to hear about your successes, shortcomings and suggestions for building a personal brand in the digital generation.