Visual content, on average, does better on social. In fact, having at least one image in your post leads to more shares on Facebook and Twitter, according to a study by BuzzSumo. As for infographics … they dominate the visual content world because they’re liked and shared a whopping 3 x more than other content.
Anyone surprised by this? We can’t say we are.
To explain how brands can produce successful visual content, the company Market Domination Media and Hubspot teamed up to create today’s featured infographic.
According to the two companies, to create a great piece of visual content you must first identify an awesome topic. After that, select the best type of content, create an attractive and effective design, and last, create a promotional plan.