How do you feel about your current social media marketing plan? Like many, you may focus most of your time on Twitter, Facebook, and LinkedIn. While these three services put you in position to drive a lot of traffic, there is another you may be overlooking: Pinterest.
Social Media Examiner shared their top tips for marketing your company on Pinterest. Here are a few of our favorites:
1. Include Price Tags
Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy. Make sure you include a price tag in the pins you create or repin.
2. Use Pin It For Later links
Publish a blog post, then pin an image from the article to a board. Copy the url of the pin. Use that same image for a post on your Google+ page.
3. Show Pins to Newsletter Readers
Turn Your Customer’s email inbox into a “Pinbox” by including a few of your best Pinterest pins in your weekly newsletter or your regular email. Include a screenshot of your Pinterest Pin(s) in your newsletter. Place a clickable link on the image that links to the Pinterest Pin. When newsletter readers click on the image they’re taken to that pin on Pinterest where they also browse your pinboards to see what else you have. It’s a win-win.
4. Promote Your Presence
Many marketers are surprised to learn that even if the brand Pinterest account they manage has a great profile, fans aren’t likely to seek it out or ‘stumble’ upon it on Pinterest, even if the brand is one of their favorites. Here are some ideas you can use to let fans or subscribers know your brand has Pinterest profile:
- Tweet about Pinterest 2-3 times a week.
- Post on Facebook once a week to once every two weeks.
- Send an email mentioning Pinterest and feature a Pinterest profile widget at least once a month.
- Add a (free) Pinterest app to your Facebook account.
- In addition to social media promotion, optimize your website with a profile widget, ‘follow us’ buttons, and ‘pin it’ buttons on your images.
5. Drive Traffic With Blog Boards
By creating a blog board, you provide a place for your followers to find all your blog posts. Followers also automatically see any new blogs you pin on their homepage. After you publish a blog post on your site, pin it onto your board. Make sure to include a brief summary of the article, a relevant high-quality image and a link back to the blog post itself.
To find out all ways you can use Pinterest to market your brand, check out the rest of their tips here.