Inbound marketing has become a much wider genre since the creation of social media and the prominence of advertising online. Every year it grows and expands further, with new techniques and trends to learn and explore. Not to mention the changes being developed from the platforms themselves.
For those who are within or affected by the industry, there are quite a few fantastic events they can take part in. There are five that are still on their way, and each are worth attending.
This isn’t technically an inbound marketing conference, but that niche is still going to be covered. It is also one of the largest gatherings in the industry, with as many as 50,000 attendees over the course of the four day conference. Connect directly with customers in a meaningful way, and improve sales while optimizing engagement. Network with fellow business executives, and listen to lectures and keynotes by some of the leading experts in the field. Speakers include Marissa Mayer, Deepak Chopra, Mark Benioff, Sheryl Sandberg and many more.
When and Where: It will be held in San Francisco November 18 – 21, 2013.
NMX is one of the most talked about events, and this time around in Las Vegas is sure to be even better. Everything starts on January 4, 2014 with an entire three days of workshops, speed networking events and the main conference and expo.
(Only 4 passes left!)
Engaging customers is the whole point behind inbound marketing of all kinds. It is also the main focus of the Corporate Social Media Summit San Francisco as will measuring and leveraging data by tracking ROI, identifying with culture and demographic through the proper outreach, building unique customer experiences and more. This is one of the most brand heavy events around, with speakers from Sony, Skype, Aflac and quite a few more.
When and Where: This year the year the conference is being held in San Francisco in November 13-14
Content marketing is one area of the game that hasn’t changed, even if the platform has. Still as relevant as ever in a world dominated by the social media scene, you can learn how to better target your content towards the right demographics. Held on September 08 – 11, 2014 in Cleveland, Ohio. The speaker list is sure to be impressive. This year the list included: Actor and author William Shatner, Joann Sciarrino of The University of North Carolina at Chaplin Hill and "Content Rules" author Ann Handley. There will be three separate events, starting with workshops, then the show, the the summits. You should definitely try to go to all three.
When and Where: Content Marketing World will take place in Cleveland, Ohio, September 08 – 11, 2014.
This is kind of a weird conference in that it is a mixed bag. They have prominent speakers that are going to be there like Kim Krause Berg. We have experts from the news media, authors, non-profits and corporate. It is a nice way to target different industries instead of focusing on a single type.
When and Where: It will be held on November 14, 2013 in Burlington, VT
Have an event you think belongs on this list? Going to one mentioned? Let us know in the comments.