45+ Reasons to Attend the Social Tools Summit


45+ Reasons to Attend the Social Tools Summit Boston 2015 #SocialTools15

Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best practices in utilizing them as part of a corporate social media program. I am honored to be the co-founder of this event, the Social Tools Summit, which will have its inaugural conference in Boston at the beautiful Omni Parker House on May 12, 2015. (If the timing doesn’t work, don’t worry, you can also purchase a virtual pass so you don’t miss out on the action!)

When creating the agenda for the event, I wanted to make sure that the most important topics facing enterprises in maximizing the ROI from their social media program were covered. The program thus stems from my own experience as a social media speaker and consultant. As a result, the following sessions have been planned to ensure that each attendee walks home with an incredible amount of information based on the needs of today’s social media professional and reflecting on the perspectives of the actual corporate experiences of others:

  • Optimizing Your Workflow with Social Media Dashboards
  • Best Practices in Real-Time Social Listening and Monitoring
  • How to Use Your Fans and Employees to Build a Social Advocacy Program
  • Analyzing the Business Value of Your Social Media Program
  • Social Media Meets Marketing Automation
  • Content is King! Long Live Content Marketing!
  • The Future of Visual Social

Those attending will learn from more than 40 of the top experts, corporate social media leaders, and social media tools vendor executives in a highly interactive atmosphere consisting of two panels in a single track of content so that you won’t miss out on any of the education or networking. There will also be fun to be had by participating in a social game system – and one lucky attendee will even win the “Social Genius” trophy!

If you’re still on the sidelines, here’s 45+ reasons why you should attend the Summit:

1.) to 40+.) Learn from 40+ Speakers!

The speakers that you will be able to meet and learn from come from a diverse collection of subject-matter experts, corporate social media practitioners, and executives from leading social media tools vendors.

Leading social media experts presenting include the keynote from Mr. Likeable himself Dave Kerpen, Forbes Top 40 Social Marketing Expert Vanessa DiMauro, Social PR expert Lisa Buyer, UMASS social media professor Werner Kunz, video marketing expert Chad Abbott of Abbson Live, social media agency Firebrand Group CEO Jeremy Goldman, Pinterest and Nonprofit Social Media expert Julia Campbell, Social Customer Experience Marketing expert Joe Ruiz, Content Marketing expert Bob Geller, Social Media for the Hospitality Industry expert Debbie Miller, European Social Media experts Ingo Stoll from Germany and Pedro Rojas from Portugal, social strategist Heather Dopson, digital strategist Jasmine Sandler, social strategist Lisa Kalner Williams, and employee advocacy expert “Ambassador” Bruny.

Social media professionals representing a variety of B2B and B2C industries and from company sizes ranging from Fortune 500 enterprises to small businesses will also be represented on the panels, including Kate Hutchinson from EMC, Tanya Donnelly from Schneider Electric, Cindy Meltzer from Stonyfield Farm, Natalie Barnard from Frog’s Leap Winery, Andrew Mucci from Verizon, Alan Belniak from The MathWorks, Andrew Hopper from WEGO Health, Jeff Green from ReThink Robotics, Jessica Steele from Broadsoft, and Eric Clark from the Woodward School. They will be among those providing their professional social media experience to help you navigate the social tools landscape and help you improve your social media operations in general.

Finally, the Summit will feature authorities from leading social media tools vendors themselves across a wide variety of must-have tools in the following categories:

I will also be on hand the entire day as a speaker, moderator, emcee, and Chief Happiness Officer ;-)

Here’s a visual look at all of these great people you’ll be able to meet!


41+.) Social Media Tools are Essential to Scale

If you saw me present at the recent Social Media Marketing World, you know I am passionate about scaling social media efforts for maximum ROI. The effective use of social media tools is essential in order to achieve this. As I reached out to contact potential social media tools vendors for the summit, I unearthed more than 100 companies that provide the cutting-edge technology that can help companies scale their social media programs in a variety of ways. You’ll learn about many of these companies and how they can help you at the Summit – and all conversations will be focused on the tools.

42.+) Meet Directly with Leading Social Media Tools Vendors

CEOs and executives from nearly 15 of the leading social media tools vendors will be on hand to help you navigate the social tools landscape and provide you personalized advice on why you should choose which tools for which objectives – including invaluable information that you simply can’t find on their websites and can only be gleaned through a conversation and developing a relationship.

43.+) Network with Your Corporate Peers

Corporate social media practitioners from a variety of large and small brands will both be speaking on the panels as well as attending as attendees. This Summit will give you a focused and intimate venue for you to learn from each other’s experiences and develop relationships of lasting value.

44+.) Be a “Fly on the Wall” and Learn from the Unique Multi-Panel Format

Each of the main seven sessions will actually have two panels: One panel of experts and social tools vendors and another “Trender Panel” of actual corporate practitioners who will act as a sounding board. This dual-panel format will give you a greater variety of perspectives on issues that are important to social media marketers like yourself, and will add to a truly unique educational experience.

45+.) We’re Offering Maximize Social Business Readers a Special $ 100 Discount!

Save $ 100 now by clicking here and registering for the $ 895 “VIP Pass” and entering promo code MSB895.

Click here to review the latest speaker lineup and agenda.

Looking forward to seeing you in Boston!

For those of you attending the Social Tools Summit, please comment below as to what you especially want to learn at the conference. If you are on the sidelines, please place your questions in the comments below. If you can’t attend please let us know why so that we can plan a better event the next time around. Thank you!

Maximize Social Business