4 Social Media Tools to Improve Your Social Media Marketing


social media toolsAre you struggling with day-to-day social media marketing tasks?

Are you looking for tools to speed up your social tasks?

In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies.

Why Social Media Tools

Community managers for organizations of all sizes are tasked to cover everything from curating content to creating it. Customer support, marketing, Vine and webinars all fall into the mix.

The sheer volume of tasks can be overwhelming. But it doesn’t have to be. With just a few tools, individuals and teams can manage their responsibilities better, while presenting a successful social media presence.

Keep reading for four social media tools that will make your social media tasks much easier.

#1: Manage the Appearance of Links to Your Website With Facebook Debugger

We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. We’re a visual bunch, us humans.

Has this ever happened to you? You updated a page on your website with new images. Then, when you tried to publish a link to the page on Facebook, you found yourself staring at the link text for way too long.

debug link

If Facebook has trouble finding an image to include with your link, the preview can take a long time to show up.

After what seemed like an interminable amount of time, you ended up with a link that looks an awful lot like the link text.

debug link

This link leads to a page that hasn’t been debugged.

There are times when you’ll need to debug the links you want to share. Learning how to force Facebook to refresh its cache of your site is a rite of passage for social media pros. Once you know how, you’ll want to tell everyone how to do it!

When you add content and images to a webpage, use the Facebook Debugger to make Facebook update its information for the link.

debug link

Use the Facebook Debugger to refresh the cache on Facebook.

After you enter the link in question, Facebook will publish the image you added to the page, alongside your link.

facebook debugged story

This is how the same link previewed after I put the link through the Facebook Debugger.

Bookmark the Facebook Debugger for quick and easy access, and your links will include an image in the preview each time you update a web page.

#2: Create Your Own GIFs With GIFBrewery

GIFs are “in” right now, and for good reason. Brands use these mini-clips/short demos/video previews to communicate emotion and engage their communities.

Because GIFs often have a choppy, raw quality to them—they can even be pretty arty—they add a human touch to your marketing. GIFs are also incredibly lightweight, which makes them perfect for emails. They add an animated element to an otherwise static medium.

Gone are the days of complex frame extracting and layer fiddling on Photoshop. GIFBrewery lets you quickly and effortlessly convert small video clips into GIFs, with almost no technical or animation skill. In fact, you can create high-quality, original GIFs in about 2 minutes or less.

Here’s how it works.

Use QuickTime’s Screen Recording option to capture a short demonstration of your app, a brief clip of how to use a tricky new product feature or a workflow tip to share with your community.

quicktime url

Create a quick screen recording, then use GIFBrewery to make it into a glorious GIF.

Then use GIFBrewery to convert the video into a GIF.

gif brewery

GIFBrewery has a slick, simple interface that takes just minutes to learn.

InVision, the free prototyping and collaboration tool for design teams, has definitely got this trick down.

They sent out this newsletter the other day. It shows you just how powerful a GIF can be, when it comes to immediately summing up a new feature. Don’t worry, this is some pretty advanced stuff (don’t expect these results your first time). With GIFBrewery, you can get similar results without much effort.

invision gif

InVision perfectly pulls off the use of a GIF to tell how to use a new feature.

GIFBrewery has a number of useful features and is available from the Mac App Store for $ 4.99. Want to get more creative with it? Use it to create GIFs for Twitter replies, animated team portraits for your About page or to introduce a longer video over social media.

No Mac? No problem. Android users can create GIFs using GIFDroid.

#3: Set Up a GIF Database on Tumblr

Now that you’ve got all these awesome GIFs, you need to make sure your community management team can access them at a moment’s notice.

Tumblr is the perfect platform for this. Famous for sharing animated GIFs, Tumblr also lets you create password-protected blogs and grant access to multiple users—perfect for your team.

tumblr blog

Tumblr’s protected blogs allow for multiple users.

Load or reblog the GIFs that fit your brand’s tone to your protected blog, and your whole team can access what they need from anywhere.

#4: Automate Community Management Tasks With Zapier

Have you ever thought to yourself, “Whenever X happens, I always have to do Y. I wish I could make that happen on its own.” Wish no more—welcome to the future of the automated Internet!

One of the fastest and most powerful ways to streamline your community management workflow is to use a service like Zapier to automate your social media–related tasks.

zapier app

Use Zapier to streamline your social media workflow.

Zapier integrates directly with over 250 other apps through what they call zaps, “a connection between two apps that automates time-consuming tasks.”

While you can spend hours going through the site and getting inspired by new app connections, here’s just one way I use Zapier every day to make my community management an automatic breeze.

I have all of my scheduled Buffer posts set to be immediately added to our Google calendar so everyone on my team can keep track of when I post what.

buffer interface

Use Zapier to automatically add scheduled social updates to your Google calendar.

Zapier ties these services together, asking your permission to allow it to act as a sort of bridge between them.

This is such a powerful tool. Bringing services together can cut down a variety of repetitive tasks. Consider using Zapier to help you and your team work better… and smarter.


Social media community management is a high-volume, fast-paced undertaking. As your brand grows, so do the number of social media profiles, tasks and demands for original content. As the size of your community management team grows, so does the need for tools to help streamline the workflow.

Use the tips and tools in this article as a starting point to help you manage how links to your website appear on Facebook, create content that supports your brand and automate repetitive tasks.

What do you think? How do you streamline your day-to-day process of creatively engaging with users? What tools can you share? Leave your questions and comments in the box below.

Tags: , , , , , , , , , , , ,

Social Media Examiner