The numbers indicate that business service companies achieve less traffic and conversion from social media than other industries. Before investing in paid search campaigns, companies should improve their social media outreach, not only to drive more web traffic, but also because a strong social media presence helps support paid search campaigns. To help these businesses improve their social traffic, here are three tactics they can use:
1. Leverage co-marketing
2. Use social media to list services
Take advantage of this behavior by giving your social media pages more attention. For example, go a step further than just branding your Facebook page. Put up photos and credentials of your specialists in the Photos section. Use Albums for photos of your staff at job sites, on conference panels, or charity events. Populate the About page fully, with links to your Home page of course, but also with links to the 2-3 most frequently-read pages on your website. Use Google Analytics to identify your most popular web pages – they could be your service offerings page, client list or project pages.
3. Share relevant articles professional LinkedIn groups
By using the three approaches above, you can use content partners to expand your online reach and attract more social users to your website, take advantage of online behavior and increase client incentives to visit your company page and learn about your offerings, or share relevant articles in LinkedIn groups to a qualified audience.