29 Ways to Collect Email Addresses for Your Business


Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list.

  1. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).
  2. Create a “sign up” call to action on your Facebook business page.
  3. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn).
  4. Attend or exhibit at a trade show or networking event and bring an email sign up clipboard or book (or go high tech and bring an iPad or mobile device) with you. Ask each person you meet to sign up, or ask for permission to send an email. Do the same for any business cards you may receive.
  5. Include a link to your email sign up form in your personal email signature.
  6. Place a newsletter sign-up clipboard next to every register if you have a brick and mortar location. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
  7. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter.
  8. Host your own event. Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.
  9. Offer a birthday email club, and give something special to those who sign up.
  10. Incentivize your employees. Give them financial rewards for collecting valid email addresses.
  11. Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc. Have people sign up for your email list to qualify.
  12. Get referrals. Ask your customers to refer you and your email list, and in exchange, give them a discount.
  13. Use Pinterest! Here’s a step-by-step guide to building your email list with Pinterest.
  14. Make and upload videos to YouTube, then include a link at the end of every video directing people to your online sign up form.
  15. Post your sign-up form page on LinkedIn and sponsor it.
  16. Send a postcard. Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your email list.
  17. Include a link to the email sign up form in your Twitter business profile description. Here’s how to edit your Twitter profile.
  18. Use a Popup (the good kind). When someone attempts to leave your site, display a popup window and ask for the email address. Use a tool like Popup Domination, which uses technology to determine when someone’s about to leave your site.
  19. Include a forward-to-a-friend link in all your emails.
  20. Use a hosted sign up form landing page.
  21. Create a tab on your business Facebook page and include an email sign up form.
  22. Offer “Email only” discounts and mention them on your sign up form page and on social. Don’t use those offers anywhere but email.
  23. Ask people over the phone. If people call your business for whatever reason, don’t hang up until you’ve asked if you can add them to your newsletter.
  24. Put a fishbowl on your counter, ask for business cards and permission to sign up for your email list, then do a weekly prize giveaway of your product and announce it in your newsletter.
  25. Post a photo of an item or an offer to giveaway on Instagram. Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway.
  26. Include a call to action, a link and/or a sign up form at the end of every blog post you write.
  27. Add a link or sign up form in the footer, and/or side bar of your website.
  28. Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter.
  29. Include a link or sign up form on your company’s “about us” page.

Bonus: Optimize your site for appropriate SEO keywords, and ensure your business is on appropriate online listings. You want to appear at the top of (natural) search results when people are looking for your products or services. This will help get your business and your email sign up form found.

Have any additional ideas?  Let’s hear them in the comments below.

Need more ideas for your next email? Check out our list 50 email ideas.

Send effective emails today using VerticalResponse – It’s free up to 1,000 email contacts.

Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance.

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