How well do you understand email marketing? You may be believing outdated or unsubstantiated “facts.”
Here’s a look at common misconceptions regarding email, according to the following Email Monks infographic.
All email recipients who opted in are loyal readers. False. “Some of them opted-in through proxy forms for incentives to surpass premium content gateways,” suggests Email Monks.
Moreover, the length of time on a list can increase the possibility of spam complaints. “At 31 months, 43% of a list were more likely to complain,” states Email Monks.
The higher the email frequency, the higher the unsubscribe every time. Not true! “HubSpot conducted a study and found that if you’re emailing your list four or five times a month, it will actually decrease your unsubscribes,” Email Monks states.
To find out more misconceptions about email marketing, check out the infographic.
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.