One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content.
This is an area ripe for exploration. I contend that many businesses may not know who these special people are. While they make up less than 2 percent of your online audience, finding them, nurturing them, and rewarding them are absolutely crucial to a winning marketing strategy in an information dense world.
Luckily, there are lots of amazing people out there to help us. In this slide presentation, I included 14 of my favorite audience-building quotes from the book from people like Guy Kawasaki, Chris Brogan, and Anne Handley.
If you can’t view the deck embedded above, you can see it here: Secrets of building and actionable audience.