If you have a product you’re really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you’re running an e-commerce operation.
We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here’s what they had to say:
1. Focus on the Long Tail
If you are a new site, it can be difficult to go after popular keywords right away. I find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long-tail key terms is that they usually convert better, as well. To help with this, I recommend a tool called HitTail, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic. Read more…