Are you looking to increase your Pinterest engagement and drive traffic?
In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business.
Why More Pinterst Followers?
More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.
This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.
It also provides an opportunity for you to generate more engagement with your customers.
Here are the tips:
#1: Add the Pinterest Follow Button
The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. This can be effective if you have a high-traffic website.
Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. Make it easy for people to find your brand page and convert them into followers.
To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding.
This should also help them attract followers who like reading their content, as they’ll be directed from the blog.
#2: Add the Profile Widget
Similar to the Follow button, the profile widget also leads your website visitors to your Pinterest page. But you may find the profile widget more effective than the Follow button because it’s bigger and can display up to 30 of your latest pins.
Find out how to install a profile widget here: Pinterest Business Accounts: The Definitive Guide to Getting Started.
Again, you can create your profile widget by using the widget builder or you can create a custom one as seen on Marie Mosley’s Pinterest page, Code it Pretty.
On the left sidebar of the blog, you can see a profile widget which displays Code it Pretty’s latest pins. This should not only drive potential followers to your Pinterest page, but also to the pins displayed, as they’re clickable (and enlarge when you scroll over them).
#3: Share a Lot
When you share often, more people will see your pins and those pins lead people back to your page by displaying your details below the pin.
Another way to help you obtain followers is to pin a lot of images.
Sometimes after you pin an image, you see the option to follow a board on which the same pin has been added. You usually get the message “Also pinned to…”.
This is Pinterest trying to help you find people with similar tastes.
When you find and pin a lot of images people enjoy, Pinterest will recommend you more often to people who pin the same image. This will help you attract a lot more followers.
By sharing quality content and images, Daniela of 007 Marketing has amassed thousands of followers for her Pinterest page. If you visit the pins section of the brand page, you’ll notice she shares a lot of helpful pins—and best of all she sticks to the topic of marketing, which should help attract her target audience.
#4: Comment on Popular Pins
The Popular section on Pinterest consists of pins that have been repinned, liked and commented on several times. Take advantage of this and get people to check out your own page by commenting on these pins.
Have a good look at the pin—study the image and the description and write a meaningful comment. You want to write more than a two-word comment like ‘‘Great Pin’’ or ‘‘Nice Find!’’
You want to show people you know and care about this subject. This can be achieved by leaving a thoughtful comment. This will make people want to check out your page and follow you.
Note: Too much commenting is considered spam by Pinterest and can lead to your account being suspended. So limit your comments to two or three times a day.
In the above pin, which I found in the popular section of Pinterest, Pam Tufts left a very thoughtful comment. This shows she read the description and has some knowledge of the subject. This should get people who are interested in learning more to check out her profile and follow her.
#5: Mention Others
When appropriate, mention others in the description of a pin or the comments section.
When you mention someone on Pinterest, consider complimenting them, too. This will further draw you to that person’s notice and encourage them to follow you.
#6: Connect Your Social Networks
Connect your Facebook and Twitter accounts with your Pinterest account to attract your Facebook and Twitter friends and followers to your Pinterest account.
You can easily tweet your pins so your Twitter followers can see them and display your latest Pinterest activity in your Facebook friends’ and followers’ feeds.
Choose the different types of activity you’d like people to see, and with a simple click they can visit your pins, check them out and follow you on Pinterest.
To help attract followers, you can also add a link to your Pinterest account in your other social media account bios.
Krishna De has connected both her Twitter and Facebook accounts to her Pinterest account. As you can see in the above screenshot, this displays both accounts on her page and can help all three social networks gain followers.
#7: Find Friends From Other Social Networks
Another advantage of connecting your other social networks is you can find friends and connect with them.
Connect your accounts and click on your business name in the top right corner of the screen. In the dropdown menu that appears, click on Find Friends. You can then choose the social networks you’ve connected to find friends and followers and follow them on Pinterest.
As you follow people you already have relationships with, they’ll be very likely to follow you back.
#8: Promote Your Individual Boards
Instead of following an entire profile, people prefer following boards on subjects they’re interested in. Work on getting followers for your most popular boards instead of the entire account.
Go through your brand page and look for your most popular boards and promote them to gain more followers.
Here’s a quick guide on how to get more Pinterest followers:
1. Place your popular boards in the top row so people can see them as soon as they visit your brand page.
2. Use the board widget to display 30 of the latest pins from the selected board and lead viewers to the board by clicking on it. You can build a board widget by visiting the widget builder page.
3. Invite board contributors to pin to your boards to help attract followers. This can aid you in two ways—1) the contributors will share lots of pins, which will increase your board’s exposure and 2) the board will be displayed on their profile too; thereby converting some of their profile visitors to followers of your boards.
The above is an example of Better Homes and Gardens’ Blogger Recipes We Love, a popular board that has a lot of board contributors.
#9: Contribute to Others’ Boards
A quick way to attract followers is to contribute to popular group boards that already have a lot of followers. When you contribute quality pins to these boards, their followers become your followers, too—if they like your pins.
Look for popular group boards and spend some time forming a relationship with the board owner or other contributors, then ask them to invite you to the board.
An example is Ashley Rose of Sugar & Cloth who contributes to the board #LetsCelebrate Pin Party which has close to a quarter of a million followers. Exposing her pins to all of these followers should help convert some of them into her own.
#10: Follow Others
Look for people with similar interests, follow them and a fraction of them will follow you back. Continue to follow the ones who follow you back and unfollow the ones who don’t. Repeat the process.
Here’s how you follow others:
- In the Pinterest search bar, type in a keyword related to your field. This will give you a list of pinners, boards and pins that contain your keyword.
- Then choose what you plan to follow—other pinners or boards.
- After you make your choice, in the list that appears, begin following people/boards who share pins similar to what you share.
- Follow about 100-300 people a day and then wait a few days. Then check to see who has followed you and continue following the ones who have followed you back and unfollow the ones who haven’t.
If you follow this procedure, you’ll be able to gradually build up a lot of followers. To make sure you only get followers who’ll be likely to interact with your pins—only follow people who have similar interests.
#11: Run Contests
There are two ways to gain followers when you run a Pinterest contest. You can either base entry in the contest upon following you or you can use a tool like Rafflecopter to give away a few extra entries for those who follow you.
An example is the Pin Win Spin! Pinterest contest by Angie’s List, where one of the requirements for taking part in the contest is to follow Angie’s List.
#12: Keep Your Followers Happy
It’s not just about getting followers, it’s also about keeping them happy. Make the extra effort to keep your followers satisfied so they’ll continue following you instead of leaving you.
Here are a couple of ways to keep followers happy:
- Don’t share everything at once: Instead of clouding your followers’ feeds with your pins all at once, time your pins to go out at regular intervals. You can easily do this by using a scheduling tool like Curalate.
- Stick to one topic per board: One way to lose your board followers quickly is to share irrelevant pins to your boards. It’s okay to share lots of different topics on different boards, but make sure you stick to one topic per board to keep your followers happy and get them craving more.
Over to You
Using some or all of these tips can help you get more Pinterest followers and increase engagement. More followers will lead to an extended reach, broader visibility for your brand and a greater return on investment (ROI).
What do you think? Are there any other ways to get more Pinterest followers? Would you like to share any other Pinterest marketing tips with us? Please leave your comments below.