Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality.
In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend.
So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision.
Below is an infographic that summarizes the suitability of each of these products for three distinct uses of social media management tools in the real world.
While this is an analysis of tools used by enterprises, I have found that these insights are equally valuable to both mid-sized and small teams that are using social media as part of their marketing strategy.
This infographic was first published on Social Media Today.