One in two mothers turns to social media for shopping ideas, according to the following infographic based on a She Knows survey.
Finding coupons and deals is the number-one reason cited for using social.
Despite the coupon-hunting, “most moms start shopping for back to school about one month before school starts, and they don’t set a budget,” states She Knows.
The biggest expense is clothing. Most moms spend between $ 100 and $ 250 on clothes and between $ 50 and $ 100 on school supplies. They spend less than $ 50 on electronics.
Regarding technology, most survey respondents think kids in elementary school should have their own desktop computer, e-reader, and music device. When children are in middle school, those students should have a laptop, tablet, and smartphone, according to the respondents.
To learn more about moms’ back-to-school shopping, check out the infographic:
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.